CHILOQUIN — The Chiloquin City Council has approved installing a new sign on Highway 97 directing travelers into town.
On Monday night, councilors voted to set aside city property on the highway near the intersection with Chiloquin Boulevard for a metal sign indicating the shopping and recreation opportunities in Chiloquin.
The sign was presented by Judy Pate, director of Two Rivers Art Gallery, as part of efforts between local businesses and community leaders to stimulate tourist activities.
“We’ve got a lot of tourism-minded people getting together,” she told the council.
The sign would be 4-feet tall and 8-feet wide and would stand around 16 feet off the ground. The sign would face the northbound and southbound lanes of the highway, inviting people to turn right or left depending on the direction of travel.
An estimate from signs.com placed the cost at $1,210, which Mayor Mark Cobb said would be an effective use of the city’s tourism funds.
“This is a good use of that money, to bring people in off the road to use our services and use our businesses,” he said.
Cobb said the sign may also address concerns from some businesses that the recently opened Dollar General may stop visitors from traveling into Chiloquin.
“This is one way we can get some of that foot traffic back in the community,” he said.
Pate said seeing the sign go up will be like a “dream come true” for her, given the time and effort she and others have put into the project.
“It’s been a lot of work and a lot of study,” she said.
She said a future goal for the sign would be to install solar-powered lights to keep it illuminated without needing to hook into a power grid.